Category: Marketing

With an average return of $36 for every $1 spent, email marketing continues to be one of the most cost-effective tools in your marketing toolbox. But just because it works doesn’t mean it’s easy to get right. We’ve seen it happen time and time again—brands put in the effort, only to get lackluster results. If your email campaigns aren’t performing the way you expected, there’s a good chance you’re falling into one (or more) of the most common email marketing mistakes. Here are 10 email marketing mistakes you might be making and how to fix them.

At Holland Adhaus, we are always looking for new ways to work smarter. With the growing number of AI tools available, our team constantly explores technology that can improve our daily workflows. One tool that has made a significant difference for us is Fathom AI.

You might think blogging is a relic of the early internet, relegated to personal diaries and travel journals. But here’s the thing: blogging isn’t dead. In fact, it’s more alive than ever, thriving as one of the most powerful tools in your digital marketing arsenal. Whether you’re a B2B powerhouse, a local business, or an e-commerce brand, blogging helps you connect, engage, and convert. So, why do we at Holland Adhaus always recommend having a blog section on your website? Let’s break it down.

As we enter 2025, the marketing landscape is undergoing a transformative shift. At the forefront of this evolution is the rise of artificial intelligence (AI) and the increasing importance of data privacy.

The new year is in full swing, and we’re excited about all it has in store for our clients and team! To close out the year, we’ve compiled a few highlights from 2024 moments that defined our journey, from awards and community initiatives to standout campaigns and everything in between. Read on to see what we’ve been up to this year…

When you hear the term “buyer personas,” you might think, “I already know what that is.” Sure, they might seem like Marketing 101, but here’s the thing: businesses that create and use personas effectively often outperform those that don’t. Why?

Creating a marketing budget can feel overwhelming, but it’s one of the most powerful tools you have for growing your business. In this guide, you’ll learn how to assess your past efforts, set actionable goals for 2025, and build a budget tailored to your business. To make it even easier, we’ve created a free Marketing Budget template– a practical tool to help you organize, track, reallocate, and optimize your spending throughout the year.

Consumers are exposed to thousands of marketing messages daily. From digital ads to billboards, social media posts, and TV commercials, the sheer volume of information can be overwhelming. But with all this noise, only a small fraction of these messages actually make a lasting impression.

From creating an effective strategy to developing content across multiple channels, an experienced agency can put together a comprehensive plan to help drive results. Let’s look at five key reasons why investing in the services of a digital marketing agency is beneficial.

Let’s break down what a media mix is and why it’s crucial to have the right one for your marketing campaigns.