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Brand Development

If you were to describe your company’s brand, what would you say? Would you refer to your logo, your tagline, your brand standards? Ultimately, your brand is a collection of elements that distinguishes your product or service from another. When your customers or clients leave an interaction with your business or your content, how do they feel? Brand development is a crucial process for every business.

The first step of successful brand development for businesses is having a strong visual identity. This can include your marketing materials, website, and internal and external communication. Your branding should be consistent across all platforms in order to be impactful. At Holland Adhaus, we can help you with any part of the brand development process—from just a few brand elements to a total rebranding.

Changes to an Already-defined Brand: If you’re looking to develop a tagline, formalize brand guidelines, or identify a consistent color palette, then you are interested in specific elements of branding. In this process, we learn what you want to change or add to your already-defined brand. For example, you may already have a logo, but you need help developing how that logo should be used. This could include business cards, letterhead, or on new signage for your building.

Complete Rebranding: Whether you’re a small business owner or a large corporation, there are many benefits to undergoing a rebranding process. It can help you to update your image, appeal to new customers, and increase your overall profitability. The key to success is to work with a professional branding agency like Holland Adhaus. We can help you to implement your new brand identity in a strategic and effective way. Our team can develop a clear brand strategy, choose the right colors and fonts, and create marketing materials that will get you noticed. The end result will be a strong, cohesive brand that will help you to achieve your business goals.

Our Brand Development Process

The brand development process is an essential part of any business, large or small. Whether you’re just starting out or you’ve been in business for years, taking the time to develop a strong brand will pay off in the long run. There are four key steps in our brand development process: discovery, estimate, execution, and implementation. Here’s a brief overview of what you can expect during each phase.

Step 1: Discovery

As a brand development agency, we believe that the key to building a strong brand is to start with a solid foundation. The initial research conducted during the Discovery phase helps us to understand your business, your customers, and your competition. It also gives us insights into your industry and the trends that are shaping it. Armed with this information, we can then begin to develop a unique brand position for your company.

Step 2: Estimate

We are all about transparency. Before we begin designing any elements for your brand development, we develop an up-front cost estimate and scope of work to ensure everyone is aligned on the project deliverables.

Step 3: Execution

Now for the fun part! This step in the brand development process is where we get to be creative and really bring your brand to life! This means creating or updating your branding collateral, revamping your website, developing social media campaigns, and anything else that will help get the word out about your brand.  Depending on the deliverables we agreed on in the previous phase, we may develop the following elements: 

  • Market research  
  • Logo development and design 
  • Name generation
  • Tagline development 
  • Development of brand guidelines, standards, and story 
  • Style guide development detailing communication, tone, voice, and writing style
  • Creation of additional assets to add to brand library (iconography, illustrations, photography, and videography)
  • Website development

Step 4: Implementation

Once all deliverables have been created, the last step in the brand development process is to implement them within your business. This can include printing materials and delivering them to you, launching a new website, or simply sending you a new logo. Depending on the size and scope of your project, implementation can take anywhere from a few days to a few weeks. Once everything is up and running, we’ll provide you with any training or support you need to get started. And of course, we’re always just a phone call away if you have any questions or need help down the road.

Your Brand Development Agency in Cincinnati

Branding is an essential part of any business, but it’s not always easy to define. Your brand includes your logo and visual identity, but it’s also how your customers feel about you. At Holland Adhaus, we can help you develop branding that reflects who you are as a business. We can provide all the visual elements you need to get your brand out there—from website design to printed materials. So if you’re ready to start defining (or redefining) your brand, give us a call. We’d be happy to chat with you about what makes your business unique and how we can help it stand out.

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