If you were to describe your company’s brand, what would you say? Would you refer to your logo, your tagline, your brand standards? Ultimately, your brand is a collection of elements that distinguishes your product or service from another. When your customers or clients leave an interaction with your business or your content, how do they feel? Brand development is a crucial process for every business.
The first step of successful brand development for businesses is having a strong visual identity. This can include your marketing materials, website, and internal and external communication. Your branding should be consistent across all platforms in order to be impactful. At Holland Adhaus, we can help you with any part of the brand development process—from just a few brand elements to a total rebranding.
Changes to an Already-defined Brand: If you’re looking to develop a tagline, formalize brand guidelines, or identify a consistent color palette, then you are interested in specific elements of branding. In this process, we learn what you want to change or add to your already-defined brand. For example, you may already have a logo, but you need help developing how that logo should be used. This could include business cards, letterhead, or on new signage for your building.
Complete Rebranding: Whether you’re a small business owner or a large corporation, there are many benefits to undergoing a rebranding process. It can help you to update your image, appeal to new customers, and increase your overall profitability. The key to success is to work with a professional branding agency like Holland Adhaus. We can help you to implement your new brand identity in a strategic and effective way. Our team can develop a clear brand strategy, choose the right colors and fonts, and create marketing materials that will get you noticed. The end result will be a strong, cohesive brand that will help you to achieve your business goals.