Skip links

Blog

At Holland Adhaus, each member of our team is an expert in their respective fields. Check out our blog posts below to learn more about what we do, what we know, and how we can help you take your marketing to the next level.

Tags
Different illustrations on green background representing the media planning process, including a TV, radio, notebook, and pencil
The Media Planning Process: 7 Key Steps

The Media Planning Process: 7 Key Steps

The media planning process can feel daunting without proper guidance. You need to build your brand through the right media efforts to tell your story and give you the best ROI. No one-size-fits-all media plan exists, so it's important to look beyond the data and understand the human factor. Your media plan should aim to reach target individuals with unique qualities, characteristics, and needs. Here are the seven key steps
Tags
Illustrations representing why content is important, including a web page, connected circles, and thumbs up and heart symbols next to illustration of phone
Why Is Content Important?

Why Is Content Important?

Content. That word gets tossed around a lot these days. So what is all the fuss about, exactly? Why is content important? And as a business owner, why do you need to concern yourself with it in the first place? Because your company’s livelihood depends on it. What is content? First, let’s make sure we’re all on the same page. Merriam-Webster defines content as, “the principal substance (such as written

Tags
How to Write Good SEO Copy: 5 Ultimate Tips

How to Write Good SEO Copy: 5 Ultimate Tips

Writing good SEO copy means writing smart SEO copy. When a searcher types a query into a search engine, there will most likely be thousands of results. What puts your copy above the rest? Writing is an art. SEO is a science (kind of). SEO copy has to solve two problems at once: appeal to search engines and appeal to the reader. This is a difficult task. While the solution
Tags
Social Media Marketing: Why You Need an Agency

Social Media Marketing: Why You Need an Agency

Why You Should Hire an Agency for Social Media Marketing Social media marketing is more than posting to Facebook or Instagram every few days. You have to know your target audience, optimize the content for the platform it’s posted to, and decide whether or not you want to spend money on paid content to grow your audience. While social media marketing is something every company should be investing their time
Tags
Holland Adhaus Earns the Top Business Services Award from Clutch

Holland Adhaus Earns the Top Business Services Award from Clutch

At Holland Adhaus, we strive to deliver the best possible results for our clients. Whether that’s building them a state-of-the-art website, running compelling social media campaigns, or increasing their website traffic with Google Ads and SEO, we push ourselves to go above and beyond. We’re proud to announce that we have earned the Top Business Services Award from Clutch. Clutch is an independent B2B resource platform based in Washington, D.C.
Tags
Typography: Design’s Driving Force

Typography: Design’s Driving Force

Typography is one of the most integral parts of the design process. It can invoke a new feeling, inspire an idea nonverbally, or give context to a movement. It’s the foundation to any project that has an idea to convey. Type can make or break an experience, and directly influence the customer’s perception of your brand. But where does it all come from, and why is it so important? Typography:

Level Up Your
Marketing Strategy

Connect