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From “Find Me” to “Answer Me”: The New World of AEO
For years, businesses played the game of SEO (Search Engine Optimization). They worked hard to make their “book” have the brightest cover and the biggest title so that when you walked down the aisle, you would pick their book first.
Now, there is a Librarian (AI) standing at the front desk. Instead of walking through the aisles, people just shout a question at the Librarian: “How do I stop a fiberglass tank from leaking?”
If your business isn’t the one the Librarian quotes, you’ve become invisible. This is where AEO comes in.
