For years, businesses played the game of SEO. They worked hard to make their “book” have the brightest cover and the biggest title so that when you walked down the aisle, you would pick their book first. Now, there’s a Librarian (AI) standing at the front desk. If your business isn’t the one the Librarian quotes, you’ve become invisible.
Whether you call it AEO, GEO, or any of the other acronyms emerging in this space: be the chosen expert. That is what protects your revenue and keeps you in front of the people who are already looking for you.
For most of our manufacturing and home services partners, the strategy for local growth has followed a proven playbook: build high-performance local landing pages with hyper-local introductions, tailored H1s, and clear geo-relevance signals.
That foundation was essential — and it worked. But as of the February 5th Google Core Update, the standard has moved.
It’s official: Apple has selected Google Gemini to power the revamped, AI-driven Siri. While this partnership was teased back in June 2024, the full integration is expected to launch this spring.
As analyst Dan Ives noted, this is the moment the market has been waiting for. It’s a major validation for Google as a foundation model and a massive stepping stone for Apple’s 2026 AI strategy.
But what does this actually mean for your business?
If you’ve been watching your website analytics lately and wondering why your click-through rates are dropping despite maintaining good search rankings, you’re not alone. The digital landscape has undergone a seismic shift, and artificial intelligence is fundamentally changing how people discover and consume information online.
I was incredibly fortunate to attend Spotlight’s conference this year. The one-day event was a jam-packed accelerator, and the room was absolutely buzzing with energy. We had speakers from OpenAI, Indeed, OnBrand, and many more lending their expertise as we dove deep into search and digital marketing. There were some key takeaways I knew I needed to record, not just for myself, but to share with our clients at Holland Adhaus and anyone navigating the complexities of modern SEO and content strategy.
Keyword-stuffing and link-farming are so 2010. When it comes to search engine optimization, the core goal remains the same: getting found by your target audience. However, the methods, technologies, and user behaviors driving SEO success have undergone a revolutionary transformation.
As of September 15, 2025, Google Search Console experienced a technical update that has caused widespread changes in analytics data. If you’re seeing impressions dropping, average positions fluctuating, or historical comparisons that don’t align with previous trends, you’re experiencing the same issues as websites across the industry. We’ve been monitoring this situation closely across our entire client portfolio and want to share what’s really happening behind these data shifts.
Are you spending hours on repetitive marketing tasks, struggling to track leads, or wondering how to stand out in a crowded market? Marketing automation is the game-changer medium-sized businesses (100+ employees) need to streamline operations, engage customers, and grow sustainably.
Your search rankings look fine, impressions are up, but clicks are plummeting. Sound familiar? Here’s what’s really happening: 58.5% of Google searches now end without anyone clicking to a website. Meanwhile, 4.5 billion people are asking ChatGPT for recommendations every month—and your brand isn’t part of the conversation. While you’ve been perfecting your SEO strategy, the entire discovery landscape has shifted. AI platforms like ChatGPT, Gemini, and Perplexity aren’t just supplementing Google—they’re replacing it for millions of users seeking business recommendations.