Are you considering investing in a new website design for your business but aren’t sure if it’s worth the effort and expense? A great website design can go a long way to providing an outstanding experience for your website visitors, as well as providing additional benefits that come along with having a well-crafted digital front.
People are impatient and want to find what they are looking for ASAP. You can create a website that’s beautiful, but if it’s not easy to use no one will be impressed. Good website design is all about the balance between an enticing look and great UX. You need to address the customers’ pain points and let them know how you can make their life easier.
Here are seven reasons why investing in a new website design is right for any business looking to stand out from the competition and make an impactful impression.
1. Your website is the first impression potential customers will have of your business.
A modern, professional, and engaging website will help you make a powerful first impression. Your website is the digital face of your business. Potential customers will often use your online presence to learn more about you and see if having a relationship with your business is in their best interests. Investing in a new design can show customers that you take pride in your business’s image and demonstrate that your company is flexible, relevant, and aware of industry trends.
Updating your website design also allows visitors to find the information they’re looking for quickly, adding ease to the experience of learning about your offerings. Giving your website an update can be an exciting, beneficial step toward growing your business.
2. If your website isn’t easy to use and optimized, people will get frustrated and leave (i.e., “bounce”).
A bounce rate is how much of the traffic on your website leaves immediately after getting there. A high bounce rate can be a sign of bad web design and can also affect your SEO. If you want to avoid having a high bounce rate, it’s very important to have a well-designed website that’s easy to use. Your design should be visually appealing, and all key information should be simple to find. Navigation should be intuitive, and links should lead where people expect them to.
It’s also important for your website and landing pages to be optimized. If it takes too long for your content to load or if there’s too much horizontal scrolling, visitors may lose patience and leave before they can explore. A new design may make all the difference when it comes to keeping customers engaged or pushing them away.
3. An outdated or poorly designed website can hurt your business' credibility.
Having an outdated or poorly designed website can be detrimental to your business. Not only does it make a negative impression on potential customers and clients, but old websites are often difficult to navigate. They can even detract from the hard work you’ve put into building a brand and garnering exposure. Building a website with a fresh, modern design is the perfect solution. By creating credibility, trust, and an inviting atmosphere with design elements, your site can help you earn the respect of your customers.
Design elements that go into a good website design include:
- Navigation
- Layout
- Color palette
- Fonts
- White space
- Images
- Call to action
- Social media integration
4. A new website design can help improve your SEO ranking.
An updated site design not only gives your website a cleaner, more user-friendly look, but it can also improve your website’s SEO ranking and increase visibility in search engine queries. With a design that caters to your customers’ needs and preferences, as well as optimizing for search engine algorithms, improvements may happen in no time. As Google and other search engines get smarter with how they index information, ensure you stay ahead. A web design that’s search engine optimized can give your business a competitive edge in today’s online world.
5. A website refresh lets you add new features.
A modern website design can make all the difference for users who are looking for a pleasant, easy-to-navigate online experience. With an up-to-date look and feel, your visitors will enjoy browsing through the various web pages without feeling frustrated or confused. Creating an enjoyable user experience will make users more likely to return and may even lead to new customers or clients. Taking a few extra steps now to ensure that your website has all the features it needs can have an immense payoff in the future.
6. An updated website can generate leads for you.
Capturing leads shouldn’t be complicated or time-consuming. A great way to make sure you don’t miss out on any new business opportunities is to invest in a modern website design. Not only will it draw customer attention, but it will also streamline the lead generation process by offering live chat and contact forms.
This can help alleviate some stress while freeing up more of your day to focus on other more important tasks. It’s a relief t0 know that leads aren’t falling through the cracks since they’re being automatically captured through your website.
7. A new website design can help you stand out from the competition.
As a business, you know how important it is to be seen and heard. A website redesign can be the difference your brand needs to gain a competitive advantage and make a lasting impact on potential customers. Not only will it help differentiate you from other companies in your industry, but it will also demonstrate to clients that your business is up-to-date with the latest design trends and technology. A website refresh allows you to showcase who you are, what products and/or services you can provide, as well as build trust and credibility.
Investing in a new website design is a smart business decision that can pay off in many ways. Not only will you be adding valuable features that can help improve your customer’s experience, but also impress customers with a modern look and feel that stands out from the competition. Your website should be an extension of your brand and, if properly designed, can increase brand awareness and attract potential customers.
If you’re ready to take the plunge and make sure your site is meeting all its potential, Holland Adhaus is here to help you every step of the way. Our design team provides tailored consultations to ensure your website not only meets the aesthetic needs of today’s savvy consumers but also serves as an efficient tool for driving revenue growth. Contact us now for a free website design consultation. We’d love to partner with you on taking your digital marketing to the next level.
Justin Ellison
Creative Director, Holland Adhaus
Justin’s work always stands out from the rest.
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