Google reviews have always been a powerful trust signal. They help prospective customers understand what it feels like to work with a business, visit a location, or interact with a team.
But Google is continuing to tighten its policies around how reviews are requested, especially when businesses try to influence what a customer says.
Getting new leads from Google is more competitive than ever. Between shrinking organic reach and higher cost-per-clicks, service businesses need smarter, more efficient ways to connect with customers. That’s where Local Services Ads (LSAs) come in. Unlike Google Search ads, they operate on a pay-per-lead model. You pay only for messages or phone calls, not clicks. Your business must be an eligible industry. Some eligible industries include: home services, professional services, health & wellness, automotive services, and childcare services.
As of September 15, 2025, Google Search Console experienced a technical update that has caused widespread changes in analytics data. If you’re seeing impressions dropping, average positions fluctuating, or historical comparisons that don’t align with previous trends, you’re experiencing the same issues as websites across the industry. We’ve been monitoring this situation closely across our entire client portfolio and want to share what’s really happening behind these data shifts.
Creating a Google Business Profile is free and only takes a few minutes. Plus, once you’re set up, you can start managing your online presence and connecting with customers—all from one place. Here, we’ll show you how to write and post a Google Business Profile so you can get started today.
As a business owner, you know that it’s important to have an online presence. But did you know that you can use Google Business Profile optimization techniques to help potential customers easily find you and learn more about your business? Here’s how to make the most of your Google Business Profile.
Bing Ads or Google Ads? Both can be effective in helping your business grow, but they each have their own distinct pros and cons.
If you’re using Google Ads, make sure you’re getting your money’s worth.
At Holland Adhaus, we set ourselves apart by focusing on the details and overall results rather than big numbers that don’t mean a whole lot.
At Holland Adhaus, we can help you maximize your sales with a Google Shopping campaign. Learn how we did it for one of our clients here!