Category: Digital

Google Search ads can now show the star rating, review count and photos from your Google Business Profile. That makes review generation and review responses part of your paid media strategy, with a direct line to your cost per click and to buyer trust.

Google’s April 2026 review policy update bars businesses from asking customers to mention employees by name. The rule also covers staff review quotas and contests. Here’s what to change in your review requests and staff scripts, plus open-ended prompts that keep reviews coming in.

Getting new leads from Google is more competitive than ever. Between shrinking organic reach and higher cost-per-clicks, service businesses need smarter, more efficient ways to connect with customers. That’s where Local Services Ads (LSAs) come in. Unlike Google Search ads, they operate on a pay-per-lead model. You pay only for messages or phone calls, not clicks. Your business must be an eligible industry. Some eligible industries include: home services, professional services, health & wellness, automotive services, and childcare services.

Creating a Google Business Profile is free and only takes a few minutes. Plus, once you’re set up, you can start managing your online presence and connecting with customers—all from one place. Here, we’ll show you how to write and post a Google Business Profile so you can get started today.

As a business owner, you know that it’s important to have an online presence. But did you know that you can use Google Business Profile optimization techniques to help potential customers easily find you and learn more about your business? Here’s how to make the most of your Google Business Profile.

Bing Ads or Google Ads? Both can be effective in helping your business grow, but they each have their own distinct pros and cons.