Are you spending hours on repetitive marketing tasks, struggling to track leads, or wondering how to stand out in a crowded market? Marketing automation is the game-changer medium-sized businesses (100+ employees) need to streamline operations, engage customers, and grow sustainably.
At Holland Adhaus, we are always looking for new ways to work smarter. With the growing number of AI tools available, our team constantly explores technology that can improve our daily workflows. One tool that has made a significant difference for us is Fathom AI.
With an average return of $36 for every $1 spent, email marketing continues to be one of the most cost-effective tools in your marketing toolbox. But just because it works doesn’t mean it’s easy to get right. We’ve seen it happen time and time again—brands put in the effort, only to get lackluster results. If your email campaigns aren’t performing the way you expected, there’s a good chance you’re falling into one (or more) of the most common email marketing mistakes. Here are 10 email marketing mistakes you might be making and how to fix them.
At Holland Adhaus, we are always looking for new ways to work smarter. With the growing number of AI tools available, our team constantly explores technology that can improve our daily workflows. One tool that has made a significant difference for us is Fathom AI.
You might think blogging is a relic of the early internet, relegated to personal diaries and travel journals. But here’s the thing: blogging isn’t dead. In fact, it’s more alive than ever, thriving as one of the most powerful tools in your digital marketing arsenal. Whether you’re a B2B powerhouse, a local business, or an e-commerce brand, blogging helps you connect, engage, and convert. So, why do we at Holland Adhaus always recommend having a blog section on your website? Let’s break it down.
As we enter 2025, the marketing landscape is undergoing a transformative shift. At the forefront of this evolution is the rise of artificial intelligence (AI) and the increasing importance of data privacy.
2024 brought a Telly Award, recognition as Best Advertising Agency in Best of Cincy Business, and a spot on the Cincinnati Business Courier’s Best Places to Work list. Here’s a look back at the awards, community initiatives, and standout campaigns that defined our year, all fueled by 900 cups of coffee.
When you hear the term “buyer personas,” you might think, “I already know what that is.” Sure, they might seem like Marketing 101, but here’s the thing: businesses that create and use personas effectively often outperform those that don’t. Why?
Creating a marketing budget can feel overwhelming, but it’s one of the most powerful tools you have for growing your business. In this guide, you’ll learn how to assess your past efforts, set actionable goals for 2025, and build a budget tailored to your business. To make it even easier, we’ve created a free Marketing Budget template– a practical tool to help you organize, track, reallocate, and optimize your spending throughout the year.
Consumers are exposed to thousands of marketing messages daily. From digital ads to billboards, social media posts, and TV commercials, the sheer volume of information can be overwhelming. But with all this noise, only a small fraction of these messages actually make a lasting impression.