Holland Adhaus Scores Big with "Our Doors Open" Campaign, Winning Coveted Telly Award and Boosting Client Sales!
Author:
Justin Ellison
Category:
Video
From Humble Beginnings to Award-Winning Success
Here at Holland Adhaus, we’re all about opening doors – for our clients, for creative possibilities, and for exceeding expectations. Recently, we did just that with our “Our Doors Open” campaign, developed for a local business. This project wasn’t just about creating a beautiful video; it was about crafting a story that resonated with viewers and delivered real results for our client.
A Campaign Built on Strategy & Targeted Audience
The “Our Doors Open” campaign was designed with a clear goal in mind: to increase brand awareness and drive sales for our client. We specifically targeted adults aged 35-64, with a focus on women in the same demographic, within the greater Cincinnati market. This targeted approach ensured our message reached the most relevant audience.
Strategic Programming Delivers Impressive Results
To achieve maximum impact, we strategically placed the video ad across various programming categories – news, entertainment, and sports – reaching viewers during their preferred content. Our initial projections for reach, frequency, and gross impressions were ambitious, but we were confident in the power of the video and our strategic approach.
Actual Results Exceed Expectations
We’re thrilled to announce that the “Our Doors Open” campaign not only met but exceeded our initial goals! Here’s a breakdown of the actual results:
- Reach:2% (vs. projected 63.5%) – We effectively reached a significant portion of our target audience in the Cincinnati market.
- Frequency:9x (vs. projected 3.7x) – Viewers saw the ad an average of 3.9 times, solidifying brand awareness.
- Gross Impressions: 2,347,982 (vs. projected 2,120,491) – The campaign generated over 2 million impressions, exceeding our initial projections.
- Spots Aired: 196 (vs. projected 177) – The campaign delivered even more ad placements than initially planned.
- Cost-Per-Thousand Impressions (CPM): $11.48 – We achieved these impressive results at a cost-effective rate.
Beyond the Numbers: Client Sales Take Off & Award Recognition
The true success of the campaign lies not just in the numbers, but in the impact it had on our client’s business. Following the launch of “Our Doors Open,” our client experienced a significant surge in sales. This measurable success is a testament to the power of storytelling in marketing and the effectiveness of our creative approach.
But the success story doesn’t end there! We’re thrilled to announce that the “Our Doors Open” campaign has been recognized on a national stage, receiving a Silver Telly Award in a whopping four categories!
A Story of Collaboration and Achievement
The success of the “Our Doors Open” campaign is a testament to the power of collaboration. It represents the dedication of our creative team, the trust of our client, and the unwavering commitment to excellence that defines Holland Adhaus. We’re incredibly proud of this achievement and excited to continue pushing the boundaries of creative storytelling to deliver exceptional results for our clients.
Looking to Open Doors for Your Business?
If you’re looking for a marketing partner who can help you achieve your business goals, contact Holland Adhaus today! We’re passionate about crafting stories that connect with audiences and drive results. Let’s discuss how we can help you open doors to new opportunities.
Justin Ellison
Creative Director, Holland Adhaus
Justin’s work always stands out from the rest.
