Who doesn’t love snacks? From chips and pretzels to chocolate and candy, they’re perfect portions of whatever you’re craving. Snacking is now an art form, with enormous platters full of beautifully-arrayed fruit, cheese, veggies, nuts, bread, and sweets splashed across our Pinterest and Instagram feeds. While I’d love to dedicate an entire post to the glory of charcuterie boards, I’m actually here to share the “snacks” of the marketing world: snackable content. Audiences love it just as much as the real thing—and for a lot of the same reasons.
Why Audiences Crave Snackable Content
Snackable content is, simply put, content that is easy to consume and share. It’s usually bite-sized (no pun intended) and can take many different forms, from quote graphics to memes to infographics to GIFs.
In a world where we are constantly bombarded with information, snackable content allows us to quickly get the gist of something without having to commit a lot of time or energy. And let’s be honest, we’re all about efficiency these days. With snackable content, we can easily scroll through our social media feeds, get our fix of information, and move on with our day.
Sweet, Spicy, or Salty? Types of Snackable Content to Share
So why create snackable content? For one, snackable content is highly shareable. It’s easy for readers to share your content with their friends and followers, which can help to increase your reach and grow your audience.
Another reason to create snackable content is that it’s a great way to repurpose existing content. You can take a well-performing blog post and adapt it into a different format, or pick out a key takeaway from a post and share it in a graphic or meme. You can also take longer pieces of content and break them down into smaller “snacks” that are more easily digestible.
People scroll through their social media feeds quickly. Great snackable content makes them pause by touching on emotions and feeding curiosity. Whether it’s an inspiring quote, a funny meme, or an interesting infographic your social media “snacks” exist to grab attention and send your audience to your website or other social media channels like YouTube.
If you’re not sure where to start, here are a few ideas:
Create a quote graphic with an inspiring or funny quote from your blog post
An eye-catching and interesting quote is an almost guaranteed scroll-stopper. Choose an interesting factoid, a powerful statement, or a little blurb that made you chuckle. You can easily create a quote graphic using a Canva template. They’re already pre-sized to fit your preferred social media channel.
Make a meme that features a key point from your article
It’s true what they say about a picture being worth a thousand words. Memes are an attention-grabbing (and often hilarious) way to get a point across quickly. A person’s expression can convey your message and get your audience thinking. You can create a meme for free with Adobe Express.
Turn your blog post into an infographic
Infographics are highly visual representations of information, data, or knowledge. Since people learn in different ways, infographics are the perfect supplement to a blog post. You can capture visual leaners along with reading learners using the same information. Infographics do take a little time to create, but you use the templates on Piktochart to help you get started.
Cut your video content into shorter snippets and reformat for social media
From YouTube #Shorts to TikTok to Pinterest, seems like all the social media channels are jumping on the video snippet bandwagon. Use these shorter video segments to drive traffic to your YouTube channel or related blog post. You can edit longer videos down using any video editing software including with your laptop or phone.
Share your content from one social media site onto another
Share, share, share! Who says that perfect shot you took for Insta can’t live on your Pinterest board? Or that killer quote can’t be posted on Facebook and Twitter. You get the idea. The more you share your “snacks”, the more your audience is exposed to your content.
Snackable content is easy to produce and can be a great way to increase your reach and grow your audience. So what are you waiting for? Get snacking!
Nick Tatoian
Digital Content Specialist, Holland Adhaus
Nick is always looking to work with others to create an all-encompassing strategy.
