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Choosing A Media Placement Agency

Part 1 in a 2-Part Media Series

Lisa Specht

August 29, 2021


Choosing a media planning agency can be difficult. Your business needs its advertisements in the right places so the right people can see them and remember them. What goes into a media planning strategy? How many options do you have?


Holland Adhaus is a full-service marketing agency. We have a variety of specialty areas, including both traditional and digital media options. Learn more about our media planning process below, then check out Part 2 of our traditional media series to learn about media buying.

Media Planning at Holland Adhaus

The first step in the media planning process is to meet with the client to develop the parameters for plan. This includes determining a budget, demographic, objective(s), and time frame for the project. Our experts work closely with our clients to ensure our recommendations are based on your business, industry, and goals.

Once those parameters are in place, we then look at your creative and messaging to formulate an impactful strategy. These elements play a huge role in deciding where your media should run. From there we determine the tactics in concert with the creative to determine the best media outlets for a client’s message. Campaign types can include, but are not limited to:


TV and OTT
(Hulu, Paramount, etc.)




Digital Audio
(Pandora, Spotify, etc.)

(pizza boxes, coffee sleeves, etc.)

While planning your media, we try to uncover interesting strategies to deliver messages in a creative, memorable way. For example, if your demographic includes people in their 20s-30s, they likely consume more OTT than traditional television. Therefore, advertising on a platform like Hulu will be more impactful than advertising on cable TV.

Why Holland Adhaus?

If you’re looking for a media planning agency, consider Holland Adhaus. We will partner with you to build your brand through media tactics to tell your story. We understand the creative message and how to find the best outlets to send out those messages into the world, ensuring our clients message reaches their target audience.

No one-size-fits-all media plan exists, so we take extra care to understand the human factor – the fact that we are reaching individuals with unique qualities, characteristics, and needs be that on the consumer side or the B-to-B side.

If you’re interested in learning more about Holland Adhaus or our other services, don’t hesitate to contact us today.