OTT advertising may be the most popular form of advertising right now. OTT stands for Over The Top which simply put means television that is delivered over the internet rather than a cable connection. 75% of all homes nationally subscribe to one of these services, so you probably do to whether you know it or not. Some of the more popular services include YouTube TV, Sling, or Hulu. These services/apps are then accessed using a connected device such as a Smart TV, Roku, Chromecast, or Playstation.
What is OTT?
Content streamed over the internet to a connected device (primarily connected TV, as well as other devices) without the need for set top boxes or converters.
What is CTV?
A television set that is connected to the internet via OTT devices or has built-in internet capabilities (i.e., a smart television).
What Are the Benefits of OTT Advertising?
We can show you exactly how many impressions are served and when they were served. Additionally, we can show the completion rates of the ads. Since OTT ads are non-skippable, completion rates are usually 99% or more. That is because the only way to not see the whole ad would be if someone decided to turn the TV off in the middle of the ad.
Just like digital display and video advertising we are able to target based on the user. Rather than creating a schedule and hoping it meets your demo, OTT advertising serves impressions based on exactly who the user is.
Commercial breaks on OTT don’t work like traditional TV. They are served by impression and they are not set schedules. Ads are served when the content is chosen to be watched, meaning every commercial is prime. These breaks usually only include 2-3 ads and are non-skippable. This makes viewers more likely to see your ad.