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Streaming Audio

Online radio offers the same product as traditional radio except that the emphasis is on quality over quantity. With the popularity of smartphones, most users will subscribe or listen to some form online radio.  Some of the more popular streaming services include Spotify and iHeart Radio. These platforms give users the ability to listen to the music/program whenever they want.

When you advertise on Online Radio you take away the calculation and you rely on the same real-time bidding model as digital advertising. Impressions are purchased on a CPM basis and are served as non-skippable ads based on the targeting you select.

Online Radio

If this is broadcasted across the air, then why is it considered a digital product? 

Tracking

Since it is a digital product we can show you exactly how many impressions are served and when. On top of that we can show the completion rates of the ads.

Targeting

Just like display and video advertising we are able to target based on the user. Rather than creating a schedule and hoping it meets your demo, we can now serve impressions based on exactly who the user is.

Placement

Commercial breaks don’t work like traditional radio. They are served by impression and they are not set schedules. Ads are served when the content is chosen to be listened to, meaning every commercial is prime. These breaks are much shorter than traditional breaks and the user cannot simply change the station and come back.

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