With the popularity of smartphones, most users will subscribe or listen to some form online radio. Some of the more popular streaming services include Spotify and iHeart Radio. These platforms give users the ability to listen to the music or podcasts they prefer, whenever they want. This ability to target based interest makes streaming audio advertising extremely effective.
With digital radio advertising, you take away the calculation of what type of audience is listening when. Instead, you rely on the same real-time bidding model as digital advertising. Impressions are purchased on a CPM basis and are served as non-skippable ads based on the targeting you select.
