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Streaming Audio Advertising

With the popularity of smartphones, most users will subscribe or listen to some form online radio.  Some of the more popular streaming services include Spotify and iHeart Radio. These platforms give users the ability to listen to the music or podcasts they prefer, whenever they want. This ability to target based interest makes streaming audio advertising extremely effective.

With digital radio advertising, you take away the calculation of what type of audience is listening when. Instead, you rely on the same real-time bidding model as digital advertising. Impressions are purchased on a CPM basis and are served as non-skippable ads based on the targeting you select.

Illustration of smartphone with streaming audio advertising image on the screen

What Are the Benefits of Streaming Audio Advertising?


Since it is a digital product we can show you exactly how many impressions are served and when. On top of that we can show the completion rates of the ads.


Just like digital display and video advertising we are able to target based on the user. Rather than creating a schedule and hoping it meets your demo, we can now serve impressions based on exactly who the user is.


Commercial breaks for streaming audio advertising don’t work like traditional radio. They are served by impression and they are not set schedules. Ads are served when the content is chosen to be listened to, meaning every commercial is prime. These breaks are much shorter than traditional breaks and the user cannot simply change the station and come back.

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Streaming Audio Advertising