Similar to display ads, native digital advertising is often referred to as disguised ads. That’s because native advertising is designed to blend in with the theme of the website it is displayed on. Rather than just an image, these ads utilize a headline and description as well to look like an article on the website that they can click to read more. Once they click, they are directed to your website.
Native advertising can be used for any messaging, but it performs best when the message/landing page of the ad is informative rather than just “buy buy buy.” Let the user trust your brand. For example, “10 House Trends in 2020” would perform better than “Buy These Items for Your Home.” People don’t always want to be sold a product but may be interested in products or services after learning more about why they need them.