The real benefit of digital isn’t its pricing or even its ease of use, it is the targeting capabilities. Advertising to your target audience has gotten easier than ever. Below are a few of the ways we can target your digital advertising.
The most basic targeting option, we can target based on where the user resides. Holland Adhaus can target DMA, zip code list, or even a radius around a specified point. We can also add in basic demographic targeting like age, gender, income, etc.
Target based on user interests and intent. With access to more than 25,000 audience segments we are sure to find a target that fits your needs.
Target based on what the user is looking at. Display your ad next to topically relevant articles and webpages.
Draw a radius around a point and serve display ads on mobile devices to users while they are inside that radius. Target with 3 feet of accuracy.
Serve ads to users that have been in a certain location in the past 3, 6, 9, or 12 months. Great for serving ads to users that have previously been to your location or competitor’s location.
Whitelists allow you to create a list of websites that you want to serve ads on specifically. Blacklists are created for each campaign to remove poor-performing websites or websites with low visibility.
Serve ads to users that have been to your website and stay in front of your most important audience. Frequency and how long to serve the ads for can be adjusted.