During the Design phase, we ask ourselves the question, “how do we convert a lead into a customer?” We call this the Roadmap to Conversions. While this name may sound lofty, it’s really just the name we give to the process of ensuring leads on your website convert into paying customers.
The goal of any website design is to lead the user to the information they’re seeking as efficiently as possible while also incorporating the things you want and need on your site. The Holland web design team starts with the features you need and the information that’s most important to you. For example, if the goal is to increase the number of phone calls your business gets, we will make sure the potential customer can easily see the phone number and message it throughout the website.
We take the information you provided us and incorporate it into a design that emphasizes your brand’s voice and personality. By following your brand guidelines, we incorporate all the features you want into a beautiful, detail-oriented design.