Have you ever searched for a term on Google and gone past the first page of results? While you’re likely to move past the first page if you can’t find exactly what you’re looking for, 95% of people searching for that term won’t. Why is this? And how can your business get on the first page of results to ensure that 95% of people see your webpage?
This is where search engine optimization comes in. Also referred to as SEO, search engine optimization is how marketing experts “hack” the system to get their clients’ websites to the top of the results page.
The SEO Basics
There are three basic categories that can help your page shoot to the top of the search results page: content, technical, and backlinks. Without each of these, your page will likely not make it to the top.
You may have heard the phrase, “content is king.” With SEO, it truly is. Google (and other search engines) don’t place pages on the first page of results if they don’t have clear, well-organized content that answers the searcher’s query. SEO strategists use keyword research, thoughtful subheadings, great copywriting and layouts in order to get your content to the front page.
Having killer content is important, but without a well-functioning website, it will never get seen. Search engines look at how well your site runs, and if they can’t crawl your pages, they won’t put you anywhere near the first page of search results. SEO strategists assess the functionality of your website and correct any issues that may keep the search engine from finding/crawling the page.
Backlinks are by far the most difficult part of SEO. Think of backlinks as roads from different websites. The more high-quality backlinks from websites with good domain authority, the more Google recognizes your authority as a source other people are using.
In fact, if you look at the first paragraph of this copy, you’ll see that we’ve linked to another website. For us, this helps establish validity to our claim. For them, they get a new link to their webpage that adds to their domain authority. Sometimes, like in this case, backlinks happen organically. Someone writing an article will come across your content and use it as a source.
However, sometimes you have to reach out to other websites and ask them to link to you. SEO strategists use a variety of techniques to generate as many backlinks as possible for your site.
SEO: Not an Exact Science
At its core, SEO seems like a simple concept: write compelling copy, make sure your website works, ask others to link to your site.
However, it is not quite as straightforward as that. Search engines don’t disclose exactly how their algorithm chooses the top-ranked pages. So, SEO experts make educated choices based on what does and does not work for other websites.
That may sound scary, but that’s why you hire experts like Holland Adhaus to take your website to the front page of search results.
Holland SEO is Your Ticket to the Top
SEO doesn’t have to be a daunting task. When you work with us, we’ll take care of the heavy lifting for you. With our 100% transparency guarantee, you’ll always know exactly what we’re doing to move you up in the ranks. Have any questions? Contact us to learn more about our SEO process, our success stories, and how we can help you get to the first page of results.