ALYSSA BERGMAN
Alyssa is our key campaign strategist and optimizer. She is a blend of programmatic strategist, specialized online media trading (buyer), and oversees ad operations. Alyssa is a key element in digital strategy and execution as she leads the day-to-day optimizations and any tactical update across all programmatic platforms (DSPs), social and SEM used to execute our digital campaigns. This allows her to truly identify what can be achieved across all our programmatic capabilities, ensuring our digital strategy is fully achievable in our KPIs. She works closely with the data reporting and science team to ensure campaign success and KPIs are met.
Outside of work, Alyssa enjoys caring for her collection of more than 70 plants – primarily cacti, a nod to her Arizona roots and love of warm temperatures. She also has a passion for wine, music, and festivals, and stays active by yoga and playing soccer.