The past 10 years has seen an eruption of digital advertising with everyone from small, local businesses to national brands. With so many competitors in the game, it can be difficult to choose a digital advertising provider.
There is a lot of confusion with digital advertising and how you should approach it. The concept is easy: you buy the ad space on websites or videos and place your message there. In that regard it is just like traditional media. The confusion comes from how the ad is bought because not all ad space is created equally. Just like television, you want to be in prime and be in the optimal space to be noticed. The optimal space can depend on the website, the target, or the medium in which you place your ad.
