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Google Shopping Campaign

If you’re a retailer, you can use Shopping Campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Shopping ads are more than a text ad – they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads & a higher CTR.

Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches.

Broader presence: More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.

Why A Google Shopping Campaign?

These ads are visual and give the user a better sense of what your product is before they click on the ad meaning they tend to be better leads.


As soon as your data feed is set up in Merchant Center, we will create your Google Shopping Campaign. Ads can start serving to consumers within hours.

Highly Trackable

You can see how your product performs and know exactly where your money is being spent. This will also allow for you to look into the competitor landscape to figure out just how well you are spending your advertising budget.


Unlike other advertising mediums, with Google Shopping Campaigns, you only pay for clicks on your product. That means you aren’t wasting budget hoping you hit the right person. You are only charged when a user engages with your ad.

Dynamic Remarketing

Similar to standard remarketing, Dynamic Remarketing allows for you to follow users that have been to your website with a display ad. What really makes this product unique is that the ad will pull in the product data and show products similar to what they looked at on the website. The more visits a user has to the site increases the likelihood that they will convert.

Our Process

We will have a discussion to learn your goals of the campaign and figure out which product groups you would like to promote. Once these details have been addressed we will put together a marketing plan.

We will browse your product inventory and create product groups for the items you want to bid on. Product shopping ads are auto-generated based on the product data submitted in Merchant Center. We may also suggest Showcase Shopping ads. We’ll create these by grouping related products together. That way people can compare several of your products and click the right one.

We monitor all our campaigns and make adjustments to get us the highest click thru rate at the lowest price possible. We are constantly on the back-end looking for ways to optimize the performance and removing placements that don’t fit your campaign goals.

Part of our service includes monthly reporting. This isn’t your basic high level overview. We provide all the stats you need to make an informed decision on you advertising efforts. If you want to see a specific stat, we will provide it to you.

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Google Shopping Campaign