When Leaders Moving & Storage Co. partnered with Holland Adhaus, the goal was clear: modernize the website, improve organic visibility, and tap into the emerging world of Answer Engine Optimization (AEO). The results? An SEO + AEO transformation that delivered measurable growth across traffic, engagement, and lead generation.
How Leaders Moving & Storage Co. Elevated Its Digital Presence With SEO + AEO
The Challenge
Leaders Moving had strong brand recognition in the Midwest but needed to compete more effectively in digital spaces. Their previous site wasn’t built for modern SEO, and they were missing opportunities in voice search, AI-generated results, and rich SERP features like People Also Ask and Featured Snippets.
The Solution
Holland Adhaus implemented a dual-pronged strategy:
- New Website Launch: Fast, structured, and built for conversions.
- SEO + AEO Content Strategy: Focused on topical authority, FAQ-driven formats, and optimization for AI-powered results like Google’s Search Generative Experience (SGE), ChatGPT, and Gemini.
The Results
- Organic traffic up 51.7%, with new users up 47.1%
- Engaged sessions from organic search up 53.6%
- Average session duration increased to 10:14 for organic users
- 1,287 goal completions from organic traffic (+21.1%)
- Featured in AI responses (SGE, ChatGPT, Gemini) for key search terms like “top rated moving companies” and “moving companies Columbus Ohio”