Leads Google Ads & SEO teams, wielding certifications in Search, Display, Video & Shopping. This approach ensures clients achieve maximum online visibility, attract leads, and drive conversions across all digital marketing channels.
Meets with clients to discuss business goals and review steps to setting up and optimizing search campaigns including keyword research, competitor analysis, ad and ad extension creation, monthly optimization, and reviews of campaigns.
Determine demographic, location, and audience targeting. Audiences can include in-market, affinity, contextual, remarketing, and life events. Weekly optimization of audiences and placements.
As the Senior Google Account Manager, she runs kick-off meetings with new clients to discuss their business goals, performs keyword research, and writes content for ads and ad extensions. She stays on top with the latest updates & trends from Google. Throughout her 10+ years of experience, she has gained extensive knowledge in everything Google: Google Ads Search, Display, Video and Performance Max campaigns, as well as, Google Analytics, GA4, Google Tag Manager, Google Search Console and LookerStudio. She optimizes campaigns for ongoing client success.
Since completing her bachelor’s degree in Communication from The Ohio State University (Go Bucks!), Melissa has enjoyed helping others succeed and grow in both their personal and professional goals. She has consistently held management positions throughout her career and bought her own business at age 24. As a self-proclaimed optimist, she can always find the good in every situation and enjoys turning even the most difficult events into something positive.
When not at work, she can be found spending time with her daughter Sadie and instilling in her the values she grew up with: kindness, problem-solving, and working hard for what you want. Melissa also enjoys outdoor activities such as gardening and going to the parks with her daughter.
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