You want to rank higher in Google search results, but you don’t know where to start.
You want to rank higher in Google search results, but you don’t know where to start.
It’s no secret that SEO is one of the most important aspects of online marketing. Without it, your website will be invisible to potential customers.
Luckily, we don’t just speak Google – we think like Google. At Holland Adhaus, you’ll work with a team of SEO experts in Cincinnati who are also experienced Search evaluators. This unique dual perspective allows us to optimize your site with insider knowledge of how search engines actually assess web pages.
We know the secret sauce behind successful optimization is writing for both humans and machines, and our experience as Search evaluators gives us unparalleled insight into this balance. Contact us today to learn more about our SEO services and see how our distinctive approach can help you reach and exceed your online goals.
Read: How to Write Good SEO Copy: 5 Quick Tips
SEO Strategy Elements
There are three basic categories that can help your page shoot to the top of the search results page: content, technical, and backlinks. Without each of these, your page will likely not make it to the top.
Content
You may have heard the phrase, “content is king.” With SEO, it truly is. Google (and other search engines) don’t place pages on the first page of results if they don’t have clear, well-organized content that answers the searcher’s query. SEO strategists use keyword research, thoughtful subheadings, great copywriting and layouts in order to get your content to the front page.
Technical
Having killer content is important, but without a well-functioning website, it will never get seen. Search engines look at how well your site runs, and if they can’t crawl your pages, they won’t put you anywhere near the first page of search results. SEO strategists assess the functionality of your website and correct any issues that may keep the search engine from finding/crawling the page.
Backlinks
Backlinks are by far the most difficult part of SEO. Think of backlinks as roads from different websites. The more high-quality backlinks from websites with good domain authority, the more Google recognizes your authority as a source other people are using.
In fact, if you look at the first paragraph of this copy, you’ll see that we’ve linked to another website. For us, this helps establish validity to our claim. For them, they get a new link to their webpage that adds to their domain authority. Sometimes, like in this case, backlinks happen organically. Someone writing an article will come across your content and use it as a source.
However, sometimes you have to reach out to other websites and ask them to link to you. SEO strategists use a variety of techniques to generate as many backlinks as possible for your site.
SEO: Understanding How Humans and Machines Think
At its core, SEO seems like a simple concept: write compelling copy, make sure your website works, ask others to link to your site.
However, it is not quite as straightforward as that. Search engines don’t disclose exactly how their algorithm chooses the top-ranked pages. So, SEO experts make educated choices based on what does and does not work for other websites.
That may sound scary, but that’s why you hire experts like Holland Adhaus to take your website to the front page of search results.
The Holland Adhaus Advantage
SEO doesn’t have to be a daunting task. When you work with us, we’ll take care of the heavy lifting for you. With our 100% transparency guarantee, you’ll always know exactly what we’re doing to move you up in the ranks.
Our team’s dual expertise in SEO and search evaluation means we can offer insights and strategies that other agencies simply can’t match. We don’t just apply best practices – we understand the reasoning behind them, ensuring that every optimization we make is purposeful and effective.
Have any questions? Contact us to learn more about our SEO process, our success stories, and how our unique perspective as both SEO experts and Search evaluators can help you not just reach the first page of results, but dominate your niche in search.