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Why You Need Social Media Marketing in Cincinnati

Cincinnati is known as the “brand capital of the United States.” Some of the nation’s biggest brands, including Kroger, Proctor & Gamble, and Macy’s, all have their headquarters in the Greater Cincinnati Area. With all of these business giants just outside our doors, it’s important to set yourself apart and establish yourself in the market.

How do you, a small business without a multi-billion-dollar marketing budget, generate brand awareness? Three words: social media marketing.

According to a study done by Our World in Data, social media, which began in the early 2000s, has grown exponentially and continues to be one of the most effective and powerful ways to target new customers and build relationships with your current ones. A strong social media presence will lead to increased brand awareness, more impactful audience interaction, and greater creative freedom.

The Benefits of Social Media Marketing in Cincinnati

Target the right people.

Social media offers unlimited ways to push your content out to the public. From organic posts to Facebook ads and job seeking, you can be extremely targeted and make sure the right people are seeing your message. You can also access reporting on the total reach, impressions, and engagement rate of all social posts in order to make sure you’re targeting the right niche of people.

Generate interaction with your brand.

All social media platforms allow users to interact with each other through liking features, comments, sharing, direct messages, and more. Your marketing strategy should include creating posts that encourage user engagement, such as posing a question to your audience and encouraging them to answer.

Create direct links to your website.

Social media provides a great way to drive traffic to your website through direct links. Not only does this help people learn more about what you do, but it also assists in backlinking for search engine optimization. While not all social networks allow you to insert links into your posts (i.e., Instagram), you should always take advantage of this when you have website content that your social media followers would be interested in.

Develop a cost-effective marketing plan.

Signing up for a social media account, creating posts, and interacting with users is all free. Even when you have to pay for something (such as a Facebook ad), you can target your specific niche to get the most valuable impressions. Social media allows your brand to create a cost-effective marketing plan amidst the big spenders in the Cincinnati area.

Establish yourself as an authority in your field.

The more you post top-quality content related to your industry, the more people will go to you when they have a question or need something. Then, even when they aren’t on social media, your business will be the first one they think of.

Social Media Management at Holland Adhaus

Level up your social media marketing in Cincinnati with Holland Adhaus. Our process is simple, proven, and designed to grow followers while creating engaging content. The Holland process includes, but is not limited to:

    • An evaluation of each platform you are currently using to gauge the number of followers we’re starting off with, the level of engagement each post gets, and the demographic you’re already reaching.
    • A detailed social media strategy that explains how you are currently using each platform and what steps we suggest taking to enhance the capabilities of each one.
    • A full content calendar with carefully-crafted posts that encourage engagement and target the correct audience.
    • An evaluation of your social media advertising budget to discuss pushing your content out as sponsored ads.
    • A full social media marketing report at the end of each month that includes follower growth, total reach, impressions, and engagement rate, and CPC on all Facebook ads ran during the month.

We’re also offering free consultations for anyone who may be interested in using our social media services. Fill out the form, slide in our DM’s, or even tweet at us. We will be ready to hear from you.

Oh, and don’t forget to smash that follow button if you like what you see on our social pages!

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