Cincinnati is known as the “brand capital of the United States.” Some of the nation’s biggest brands, including Kroger, Proctor & Gamble, and Macy’s, all have their headquarters in the Greater Cincinnati Area. With all of these business giants just outside our doors, it’s important to set yourself apart and establish yourself in the market.
How do you, a small business without a multi-billion-dollar marketing budget, generate brand awareness? Three words: social media marketing.
According to a study done by Our World in Data, social media, which began in the early 2000s, has grown exponentially and continues to be one of the most effective and powerful ways to target new customers and build relationships with your current ones. A strong social media presence will lead to increased brand awareness, more impactful audience interaction, and greater creative freedom.