The past 10 years has seen an eruption of digital advertising with everyone from small, local businesses to national brands. With so many competitors in the game, it can be difficult to choose a digital advertising provider.
People use the Google Search Engine for a multitude of reasons. They may be actively searching for a product or service, or researching businesses to make an informed decision in the future. Using targeted keywords in your search campaign, Google will serve ads to consumers by matching their searched keywords to what your company has to offer. It is your chance to rank in the top spots and sell yourself to the consumer when they are in need. You only pay when someone clicks on your ads.