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At Holland Adhaus, each member of our team is an expert in their respective fields. Check out our blog posts below to learn more about what we do, what we know, and how we can help you take your marketing to the next level.

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Key Takeaways from Semrush’s Spotlight SEO Accelerator: Multi-Channel Strategy, Human Connection, and Smart Delegation

Key Takeaways from Semrush’s Spotlight SEO Accelerator: Multi-Channel Strategy, Human Connection, and Smart Delegation

I was incredibly fortunate to attend Spotlight’s conference this year. The one-day event was a jam-packed accelerator, and the room was absolutely buzzing with energy. We had speakers from OpenAI, Indeed, OnBrand, and many more lending their expertise as we dove deep into search and digital marketing. There were some key takeaways I knew I needed to record, not just for myself, but to share with our clients at Holland Adhaus and anyone navigating the complexities of modern SEO and content strategy.

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What are Local Services Ads (LSAs)?

What are Local Services Ads (LSAs)?

Getting new leads from Google is more competitive than ever. Between shrinking organic reach and higher cost-per-clicks, service businesses need smarter, more efficient ways to connect with customers. That’s where Local Services Ads (LSAs) come in. Unlike Google Search ads, they operate on a pay-per-lead model. You pay only for messages or phone calls, not clicks. Your business must be an eligible industry. Some eligible industries include: home services, professional services, health & wellness, automotive services, and childcare services.

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Organic vs. Paid Social: Why You Need Both (and How to Make the Mix Work)

Organic vs. Paid Social: Why You Need Both (and How to Make the Mix Work)

Social media offers incredible opportunities for businesses to build brand awareness, engage with their communities, and drive leads or sales. But the landscape is shifting. Organic reach, meaning how many people see your posts without any ad spend behind them, continues to decline. In 2025, the average organic reach on Facebook is just 1.65% of your followers, and on Instagram, it’s around 3.50%. Even with a healthy following, most of your audience won’t see your posts. Platforms now prioritize paid placements and engaging content, leaving organic visibility limited. In this post, we’ll explain the differences, the recent challenges around organic reach, and how to calibrate a balanced mix that performs.

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Google Analytics Data Changes: What You’re Seeing and Why It Matters

Google Analytics Data Changes: What You’re Seeing and Why It Matters

As of September 15, 2025, Google Search Console experienced a technical update that has caused widespread changes in analytics data. If you’re seeing impressions dropping, average positions fluctuating, or historical comparisons that don’t align with previous trends, you’re experiencing the same issues as websites across the industry. We’ve been monitoring this situation closely across our entire client portfolio and want to share what’s really happening behind these data shifts.

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HubSpot AI Search Optimization Tools: New Features for Answer Engine Optimization (AEO) in 2025

HubSpot AI Search Optimization Tools: New Features for Answer Engine Optimization (AEO) in 2025

Are you spending hours on repetitive marketing tasks, struggling to track leads, or wondering how to stand out in a crowded market? Marketing automation is the game-changer medium-sized businesses (100+ employees) need to streamline operations, engage customers, and grow sustainably.

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