At Holland Adhaus, each member of our team is an expert in their respective fields. Check out our blog posts below to learn more about what we do, what we know, and how we can help you take your marketing to the next level.
Keyword-stuffing and link-farming are so 2010. When it comes to search engine optimization, the core goal remains the same: getting found by your target audience. However, the methods, technologies, and user behaviors driving SEO success have undergone a revolutionary transformation.
Getting new leads from Google is more competitive than ever. Between shrinking organic reach and higher cost-per-clicks, service businesses need smarter, more efficient ways to connect with customers. That’s where Local Services Ads (LSAs) come in. Unlike Google Search ads, they operate on a pay-per-lead model. You pay only for messages or phone calls, not clicks. Your business must be an eligible industry. Some eligible industries include: home services, professional services, health & wellness, automotive services, and childcare services.
Social media offers incredible opportunities for businesses to build brand awareness, engage with their communities, and drive leads or sales. But the landscape is shifting. Organic reach, meaning how many people see your posts without any ad spend behind them, continues to decline. In 2025, the average organic reach on Facebook is just 1.65% of your followers, and on Instagram, it’s around 3.50%. Even with a healthy following, most of your audience won’t see your posts. Platforms now prioritize paid placements and engaging content, leaving organic visibility limited. In this post, we’ll explain the differences, the recent challenges around organic reach, and how to calibrate a balanced mix that performs.
As of September 15, 2025, Google Search Console experienced a technical update that has caused widespread changes in analytics data. If you’re seeing impressions dropping, average positions fluctuating, or historical comparisons that don’t align with previous trends, you’re experiencing the same issues as websites across the industry. We’ve been monitoring this situation closely across our entire client portfolio and want to share what’s really happening behind these data shifts.
Are you spending hours on repetitive marketing tasks, struggling to track leads, or wondering how to stand out in a crowded market? Marketing automation is the game-changer medium-sized businesses (100+ employees) need to streamline operations, engage customers, and grow sustainably.
I attended HubSpot’s 2025 INBOUND conference in San Francisco. This was my second time attending INBOUND, and HubSpot certainly impressed this year with the launch of numerous new features. Over 200 product updates were rolled out, with even more on the way in private and public beta testing.