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At Holland Adhaus, each member of our team is an expert in their respective fields. Check out our blog posts below to learn more about what we do, what we know, and how we can help you take your marketing to the next level.

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What Is Sales and Marketing Alignment and How to Achieve It

What Is Sales and Marketing Alignment and How to Achieve It

What Is Sales and Marketing Alignment and How to Achieve It Author: Sarah Ganote Category: HubSpot Quick Answer: Sales and marketing alignment means both teams share goals, data, tools, and workflows to create a seamless customer journey—and companies with true alignment see up to 38% higher win rates and 36% better retention. What is sales and marketing alignment? Sales and marketing alignment means both teams are working toward shared goals,
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Holland Adhaus Becomes a Gold Tier HubSpot Solutions Partner

Holland Adhaus Becomes a Gold Tier HubSpot Solutions Partner

Less than a year after officially joining the HubSpot Solutions Partner Program, Holland Adhaus has reached a major milestone: we’ve been recognized as a Gold Tier HubSpot Partner Agency.

This advancement reflects our team’s commitment to helping clients grow with the HubSpot platform—leveraging CRM, Marketing Hub, and Sales Hub tools to drive smarter marketing and more efficient sales processes.

But what is the real value of this recognition? It’s what it means for our clients.

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10 Email Marketing Mistakes You Might Be Making (And How to Fix Them)

10 Email Marketing Mistakes You Might Be Making (And How to Fix Them)

With an average return of $36 for every $1 spent, email marketing continues to be one of the most cost-effective tools in your marketing toolbox. But just because it works doesn’t mean it’s easy to get right. We’ve seen it happen time and time again—brands put in the effort, only to get lackluster results. If your email campaigns aren’t performing the way you expected, there’s a good chance you’re falling into one (or more) of the most common email marketing mistakes. Here are 10 email marketing mistakes you might be making and how to fix them.

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Search Is Changing

Search Is Changing

Although we’re not here to fearmonger with clickbait titles like “SEO IS DEAD,” we also won’t ignore the elephant in the room — and that elephant is AI. A huge, hungry elephant.

For the first time in 25 years, SEO professionals are now looking outside of Google to keep up with the digital world.

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