Blog

At Holland Adhaus, each member of our team is an expert in their respective fields. Check out our blog posts below to learn more about what we do, what we know, and how we can help you take your marketing to the next level.

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Attribution Is About Clarity, Not Credit

Attribution Is About Clarity, Not Credit

Attribution is one of the most misunderstood topics in marketing.

As a full-service marketing agency, our clients want to understand how the work we are doing impacts leads, pipeline, and sales. As a HubSpot Solutions Partner, we also work with teams whose primary reason for using HubSpot is to gain visibility into the entire buyer journey and create clearer attribution reporting.

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Why You Should Use a HubSpot Partner for Implementation

Why You Should Use a HubSpot Partner for Implementation

If you’re considering HubSpot for your business, your biggest concerns probably aren’t about the tools themselves. They’re about cost, risk, and whether you’re making the right decision.

Most teams worry about wasting money, setting things up incorrectly, or choosing the wrong person to help. And those concerns are valid. HubSpot is a powerful tool, and how it’s implemented matters just as much as what you’re paying for.

That’s why deciding whether to work with a HubSpot Partner isn’t really a technical question; it’s a strategic one.

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From Keywords to Conversations: Why the Siri + Gemini Partnership Changes Your Search Strategy

From Keywords to Conversations: Why the Siri + Gemini Partnership Changes Your Search Strategy

It’s official: Apple has selected Google Gemini to power the revamped, AI-driven Siri. While this partnership was teased back in June 2024, the full integration is expected to launch this spring.

As analyst Dan Ives noted, this is the moment the market has been waiting for. It’s a major validation for Google as a foundation model and a massive stepping stone for Apple’s 2026 AI strategy.

But what does this actually mean for your business?

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2025 Year in Review

2025 Year in Review

As we approach the end of 2025, our team is reflecting on a year filled with creativity, collaboration, and meaningful work. We are grateful to our clients, partners, and community for trusting us to bring ideas to life. Because of your support, we get to show up each day and do what we love.

Below are some of the highlights that shaped our year across branding, digital strategy, media, HubSpot, video, and web.

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8 Signs Your CRM Needs a Cleanup

8 Signs Your CRM Needs a Cleanup

We love HubSpot. But even the best tools can get messy when real teams use them. Over time, things change. Admins shift, processes evolve, products get added or taken away, new users join, and integrations multiply. What starts as small adjustments can slowly snowball into big inefficiencies.

If your reports feel unreliable, deals are getting lost, or your team says “HubSpot just doesn’t work right anymore,” it might be time for a cleanup.

Here are eight signs your CRM could use a little Holland help.
If your reports feel unreliable, deals are getting lost, or your team says “HubSpot just doesn’t work right anymore,” it might be time for a cleanup.

Here are eight signs your CRM could use a little Holland help.

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Where Did All My Clicks Go? The AI Revolution’s Impact on SEO

Where Did All My Clicks Go? The AI Revolution’s Impact on SEO

If you’ve been watching your website analytics lately and wondering why your click-through rates are dropping despite maintaining good search rankings, you’re not alone. The digital landscape has undergone a seismic shift, and artificial intelligence is fundamentally changing how people discover and consume information online.

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