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Color Palette

Our primary color is a bright, lime green, and is used in our logo; it is also used for a primary accent color within design compositions.

The additional color selections are to allow for the layering of graphic elements and blocks of copy within design. These can be used to create depth within any Holland Adhaus branded compositions.

Color Swatches

C 47 M 1 Y 100 K 0

R 144 G 193 B 87

#90C157

PANTONE 157-8 C

C 47 M 1 Y 100 K 0

R 144 G 193 B 87

#C4D82E

PANTONE 382 C

C 47 M 1 Y 100 K 0

R 144 G 193 B 87

#6D6E71

PANTONE GRAY 10

C 47 M 1 Y 100 K 0

R 144 G 193 B 87

#006A5B

PANTONE 568 C

C 47 M 1 Y 100 K 0

R 144 G 193 B 87

#00A98F

PANTONE 3268 C

C 47 M 1 Y 100 K 0

R 144 G 193 B 87

#003E52

PANTONE 3035 C

The Gradient

The gradient used within the Holland Adhaus brand is inspired by the lime green of our logo, and should always be used at an angle of -55°. The deeper green end of the gradient should always be at the top of the fill, leading downward into the more yellow green color. The placement of the dark green should be at 6%, and the placement of the yellow green should be at 100%; the blend between them should be located at 40%.

Patterns

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